The English Premier League has leapfrogged Germany‘s Bundesliga as the biggest earner from shirt sponsorship, according to a study by consulting firm Sport+Markt published on Thursday.
Despite tough times for the British economy, endorsement deals for the 20 Premier League clubs totalled 128m euros ($177m) in 2010/11, compared with 118.5m for the 18 sides in Germany‘s top league, the study showed.
English clubs, who also earn the most from television deals, increased their revenue from 83.5m euros the previous year while income for their German counterparts was up from 108.6m.
Italy‘s Serie A was third in the latest rankings on 65.9m euros, followed by France‘s Ligue 1 on 58.8m and Spain‘s La Liga with 57.5m. Holland were sixth on 42m.
Gareth Moore, Sport+Markt‘s UK director, said the study showed financial firms appeared to have shaken off the economic crisis, while betting companies had also made a significant contribution to shirt sponsorship revenue across the continent.
”The Premier League is the standard bearer for jersey sponsorship in Europe and represents the major platform for international companies wishing to invest in football,” Moore said.
”Betting and gambling have helped to deliver significant revenues for football clubs across Europe in what are challenging economic times and the importance of the sector cannot be overlooked,” he added.
”As a consequence of liberalisation for betting companies on the French market and, potentially in the future, in Germany, next year‘s sponsorship engagements from the sector may increase even further.”
Source:http://www.punchng.com/Articl.aspx?theartic=Art201010292204893
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