ON Thursday, November 3, 2010, a group of Persons living with HIV/AIDS (PLHA) asked a Federal High court in Port Harcourt to stop the Federal Government and its agents from the distribution and sale of condoms. Their appeal was based on the belief that many of them had contacted the disease despite using some popular condom brands; to them therefore, the claim that condoms are a precaution against HIV is null and void. Apart from the claim, the group decided to sue certain relevant agencies such as The Federal Ministry of Health, National Agency for Food, Drug and Administration Control (NAFDAC) and the National Agency for Control of AIDS (NACA) for their roles in spreading the belief that condoms are a precautionary measure against HIV.
This has forcefully brought to the front burner the issue of attitude in brand building, which in turn determines at a macro level how a brand fares in the marketplace. Because attitude can either be negative or positive, it can impact on choice, which will indelibly lead to the success or failure of a brand in the marketplace.
There are various condom brands in Nigeria today; they include Gold circle, Latex, Durex, Masculan and Trojan. Are these brands to blame for the spread of HIV/AIDS?
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