THE Oceanview Gardens, Victoria Island, Lagos, was the place to be last weekend for captains of industry, traditional rulers, government officials and some notable individuals, who turned out for the official announcement of Airtel, a new global brand that replaced Zain Nigeria.Anchored by IK Osakioduwa of the Big Brother Africa All Star Fame, the unveiling, which opened with a special red carpet reception witnessed guests in colourful outfits that complement with the brand. The night also witnessed the official unveiling of the company’s new logo and brand identity with a promise to meet the emerging needs of customers with innovative, affordable and relevant solutions to empower consumers, give them the freedom to do what they choose to and provide tools to meet life’s daily challenges.
For the young and upward mobile youths, the event provided the right atmosphere to savour good music and theatrical performances while unwinding with the crème de la crème of the business world; but for the ‘big boys’, it was another platform to network and possibly step up business relationships.
Though not a night of long speeches, top management of the telecommunication such as Dr. Oba Otudeko; the Managing Director, Rajan Swaroop; and others got the opportunity to speak on the brand and their plans to change the world of communication and redefine the concept of freedom in Nigeria.
Highpoint of the night was the official unveiling of the company’s new logo amidst fireworks and performance by Africa’s music group, ONE 8 comprising 2Face (Nigeria), Alikiba (Tanzania), Amani (Kenya), Fally Ipupa (The Democratic Republic of the Congo), 4X4 (Ghana), JK (Zambia), Navio (Uganda) and Movaizhalene (Gabon), who are making waves across the globe with their hit song, Hand Across the World, featuring R. Kelly. News has it that Airtel is the power behind this revolutionary collaboration and the group’s involvement in the media campaign for the brand points to that direction.
SOURCE:ngrguardiannews.com
For the young and upward mobile youths, the event provided the right atmosphere to savour good music and theatrical performances while unwinding with the crème de la crème of the business world; but for the ‘big boys’, it was another platform to network and possibly step up business relationships.
Though not a night of long speeches, top management of the telecommunication such as Dr. Oba Otudeko; the Managing Director, Rajan Swaroop; and others got the opportunity to speak on the brand and their plans to change the world of communication and redefine the concept of freedom in Nigeria.
Highpoint of the night was the official unveiling of the company’s new logo amidst fireworks and performance by Africa’s music group, ONE 8 comprising 2Face (Nigeria), Alikiba (Tanzania), Amani (Kenya), Fally Ipupa (The Democratic Republic of the Congo), 4X4 (Ghana), JK (Zambia), Navio (Uganda) and Movaizhalene (Gabon), who are making waves across the globe with their hit song, Hand Across the World, featuring R. Kelly. News has it that Airtel is the power behind this revolutionary collaboration and the group’s involvement in the media campaign for the brand points to that direction.
SOURCE:ngrguardiannews.com
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