Doro cuts simple

DORO Udeh is relatively a new face in the thread and needle business.  However, the lady, who holds a Higher National Diploma in industrial designs, specialising in fashion, from Yaba College of Technology, is one of the most talked about newcomers in the Abuja metropolis.Last year, she was one of the finalists at the Vlisco Urban Beat Show, after a year of launching her label.
With an office in the high profile Morom Plaza on Eke Yesufu Close, off Ajose Adeogun, Utako, Abuja, she has been able to create a line that is highly regarded.
Though she did not start designing from childhood as many will say, her training as an industrial design specialist helped to hone her creativity, and also, gave her the desired insight into the world of fashion.
She says, “I worked with a fashion designer, Kaine Dosekun (formerly Kaine George, of Out of Africa for four years and only started my label a year ago.”
She says her collections are a reflection of creative sensibilities. “My cuts and finishing are detailed and precise and each design reflects the strength and beauty of Africa.”
Doro, married and has three kids, says she is comfortable with every fabric, but she loves to work with linen, ankara, tie and dye and cotton fabrics.
Her designs, she says, are created from ethnic, cultural and traditional fabrics —women’s wears and ready-to-wear fashion. “I love and respect women. I think women are very versatile and creative. Designing for them is extremely exciting, as you meet various challenges with each individual, and there's never a dull moment with them.”

IS she fulfilled as a fashion designer and not an interior designer?”
“Yes,” she says. “I am fulfilled on the job, because fashion is a passion. I love art.”
She says Dosekun, Ituen Bassey, Deola Sagoe and Tiffany Amber are people she admires most in the industry.
On the challenges of the job, she points out that electricity is the major one.  “The absence of it causes a lot of hassles, and creates extra expenses, which in turn adds up to the cost of the clothing. And in terms of competition, pricing has a lot to do with clothes purchasing, and the local clothing, as a result, costs more than some imported ones.”
Doro doesn’t believe that the global economic meltdown has impacted on the business of fashion. In her words, “fashion is an art, art is part reality and part fantasy. It allows for escape from the rigours of everyday life. And if an individual is creative, fashion can almost cushion any negative reality. The economy really is a personal thing.”
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